5 vs. 6 day working week – This post was published in Linkedin by Alok Kejriwal. Alok Rodinhood Kejriwal, Digital Entrepreneur. Sold last Company to Walt Disney. Founder of 2win When I started up, I was kinda stuck-up and had this typical “baniya” mentality of working 6 days. It was my legacy training from factory [...]
Follow the three phases of thought leadership content to build your company’s expertise in marketing. By Kathryn Hawkins Co-founder, Eucalypt@kathrynhawkins This is such an amazing piece that we thought of publishing it for our own readers. Blogs, ebooks, white papers, webinars–in the B2B marketing world, everyone wants to be a thought leader these days, judging from the volume of content that appears on [...]
An interesting story by Mr Hari Iyer, Sr Vice President & Global Head – Human Resources, Sasken Technologies. Picked up from Linkedin Public Feed. Great Story. Must read. Long ago, four of us decided to take a trip down the river Ganges. It was a new moon night and we were in high spirits! After negotiating [...]
If you are involved in digital marketing campaigns for lead generation, you would by now be aware that designing effective landing pages can be quite a daunting task. Landing pages are crucial for piquing the interest of your visitors and sustaining them. A powerful landing page can create an incredible impact on your lead generation [...]
Earlier it was easy to attract the attention of customers by advertising on television, magazines, and newspapers. But today, this is not such a trouble-free task. People are not enamoured by flashy advertisements. All they want is a quick fix for their problems. Being able to garner attention with quality and not quantity is the [...]
Its year 2014. More and more businesses are adopting lean digital marketing guerrilla tactics to extend their influence. And an increasing number of businesses are already reaping benefits of it. If you are not there on the digitaloscope, chances are that you are leaving a lot of money on the table. To pick all of [...]
There are enough news stories doing rounds about Arvind Kejriwal, poster boy of Indian politics about how his political startup, Aam Aadmi Party, took the established national parties of India by the horn and won the Delhi elections. What Arvind and his team did is awesome and there are quite a few lessons we can [...]
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Online marketers and businesses have figured out by now that without an efficient content marketing strategy, it is almost impossible to get their brand closer to customers. Content Marketing is the new buzzword and it is here to stay. It is easier said than done. Planning out an efficient content marketing strategy is difficult.
If you are one great Social Media Marketer who thinks that there are a zillion social media sites out there and it makes no difference when you are pushing hard on a few, you are just being lame. Only a couple social media sites have the kind of traction where there is enough critical mass...
A basic problem which businesses are facing these days which is aggravating faster is fragmented and highly reduced attention span of prospective buyers. Don the buyer cap for a while and you would understand what I mean. You don’t like the email subject or even the sender’s stupid name – click! It goes to the trash!
Content Marketing has taken off. This seems evident from the fact that 9 out of 10 B2B marketers are increasingly looking at Content Marketing to increase their inbound leads. And they will be churning out more content in the coming year than they did in the last year. And they will push even more content...